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Yangzhou recently held a cultural and tourism promotion event in Seoul, South Korea.
Yangzhou holds a cultural and tourism promotion event in Seoul, South Korea. [Photo/WeChat account: yzs_lyj]
The event drew a distinguished group of attendees, including representatives from the Seoul Tourism Association, the Chinese Embassy in South Korea, and the China National Tourist Office in Seoul. Additionally, nearly 50 well-known South Korean travel agencies and media outlets were present.
During the event, the Yangzhou Municipal Bureau of Culture, Radio, Film, Television and Tourism signed a memorandum of understanding (MOU) with the Seoul Tourism Association. The MOU outlines that both parties will engage in cooperation in areas such as mutual tourist exchanges, joint market expansion, and information sharing.
Major corporate forces driving the development of Yangzhou cultural and tourism industry were also introduced. Wang Guiming, CEO of Jiangsu Xie Fuchun National Cosmetics Co, shared the legendary history of Xie Fuchun as a nationally well-known make-up brand and invited representatives from the South Korean tourism industry to visit Yangzhou.
Yangzhou ICH items on display during the event. [Photo/WeChat account: yzs_lyj]
In addition, a collection of intangible cultural heritage (ICH) items from Yangzhou were displayed, including woodblock printing, embroidery, and paper-cutting. The classic Chinese folk song Jasmine Flower, originating from Yangzhou, filled the air, showcasing the gentle and elegant charm of the Jiangnan water town to the guests.
