Right line
Several cultural and tourism departments and enterprises across Yangzhou participated in the three-day 7th Grand Canal Culture and Tourism Expo, which wrapped up on Aug 15, showcasing the city's appeal as a tourism hot spot.
Upon entering the Yangzhou exhibition area, visitors were captivated by the exhibition hall that blended modern creativity with classical elements.
A boy plays a game in the Yangzhou exhibition area. [Photo/yznews.cn]
Yangzhou's cultural treasures, such as lacquerware, embroidery, and velvet flowers, highlighted the exquisite craftsmanship and cultural depth of Yangzhou.
Hand-drawn maps of ancient cities, promotional fans, Yizheng Museum's agate bracelets, and creative products from Yanhu village and Beihu Lake Wetland Park demonstrated the collision between tradition and modernity.
The expo displayed a variety of drinks that combined traditional lyuyangchun tea with modern beverage-making concepts. Visitors praised their refreshing taste and distinct flavors after sampling. An interactive game designed based on the map of the Yangzhou Grand Canal Cultural Tourism Resort was also popular.
Yangzhou's WCCO exhibition area attracts visitors. [Photo/yznews.cn]
This year, for the first time, an exhibition area specialized for the World Historic and Cultural Canal Cities Cooperation Organization (WCCO) was set up in the Yangzhou exhibition zone. It showcased the fruitful achievements WCCO has made in cultural exchanges, tourism cooperation, and heritage protection.
To attract more international tourists to Yangzhou, an inbound tourism zone was established. Staff provided detailed introductions to Yangzhou's tourism policies, rich tourism resources, and well-designed itineraries. Based on the needs of tourists from different countries and regions, they offered personalized travel suggestions.
Creative products are displayed at the Yangzhou exhibition area. [Photo/WeChat account: yzs_lyj]
In the newly established exhibition area for Grand Canal-themed cultural and creative products, plush toys inspired by Yangzhou's culture featured cute designs and exquisite craftsmanship, impressing many visitors.
