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Yangzhou showcased its cultural and tourism allure at the recent 40th Seoul International Travel Fair (SITF2025), the largest tourism exposition in South Korea, captivating exhibitors from 45 nations and South Korean tourists.
A performer plucks the strings of a guqin at SITF2025. [Photo/WeChat account: yzs_lyj]
The cultural and tourism delegation from Yangzhou set up an engaging booth, distributing promotional materials and spotlighting paper-cutting, woodblock-printing, the guqin (a seven-string Chinese zither) and more, offering a glimpse into the city's rich cultural tapestry.
A host shows a Korean-language promotional clip about Yangzhou. [Photo/WeChat account: yzs_lyj]
The debut of a Korean-language promotional video, coupled with visuals and live narratives, highlighted Yangzhou attractions like the Yangzhou Sun Island Golf Club and the iconic "Three Knives" services, which refers to a kitchen knife, a pedicure blade and a shaving razor.
A Bruneian woman receives Yangzhou tourism booklets as a gift. [Photo/WeChat account: yzs_lyj]
The delegation visited the booths of local travel agencies, exploring collaborative opportunities in resource optimization, itinerary innovation, and tourist attraction strategies.
As a gesture of goodwill and to signal Yangzhou's unwavering commitment to welcoming international visitors, they also gifted tourism experience vouchers to delegates from Japan and Brunei.
South Korea is a major source of tourists for Yangzhou, and Yangzhou's active participation in the SITF2025 was meant to consolidate its position in this important market.
