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Yangzhou saw its tourism market thriving with 6.25 million visitors during the May Day holiday, with overnight stays surging 20.3 percent year-on-year.
Visitors stroll through a floral tunnel of Slender West Lake scenic area. [Photo/WeChat account: yzs_lyj]
The city offered immersive cultural experiences through over 20 activities, including themed garden festivals, ancient-style street performances, and interactive intangible cultural heritage (ICH) shows.
A boat glides across the mirror-like waters of the Grand Canal. [Photo/WeChat account: yzs_lyj]
The market featuring over 30 specialty bazaars boosted local commerce. These events also showcased a diverse range of culinary offerings, ICH crafts, and creative cultural products, drawing crowds in search of authentic experiences.
Museums and heritage sites saw a 36-percent year-on-year increase in visitor numbers, driven by premium exhibitions and introduction of newly opened cultural retail spaces. The night tourism also flourished with upgraded offerings, including riverboat performances, immersive night tours, and open-air theatrical productions.
Fans cheer for Chinese popular singer Li Yuchun during an auto-themed music festival. [Photo/WeChat account: yzs_lyj]
A high-profile auto-themed music festival attracted 30,000 attendees, while concerts and performances at major venues drew nearly 10,000 spectators. Intimate theaters hosted over 300 shows to packed houses, including a newly launched comedic storytelling series that became an instant hit, and welcomed more than 25,000 visitors.
