Wintersweet is now in full bloom in Yangzhou, East China's Jiangsu province. [Photo/WeChat account: yzs_lyj]
Yangzhou in East China's Jiangsu province launched a winter tourism festival on Dec 10, and the event is scheduled to be open to the public until the end of next February.
During the festival, the city has issued 4,000 tourism and catering cards to visitors through both online and offline channels, offering cash rebates in an attempt to build the city into a center of cultural tourism and boost the recovery of the service sector.
With a history of more than 2500 years, Yangzhou was rated as China's fourth "Food Capital of the World" in 2019 after Chengdu in southwest China's Sichuan, Shunde district in Foshan, South China's Guangdong, and Macao.
As a member of the UNESCO Creative Cities Network, Yangzhou has taken action to fight the COVID-19 outbreak and introduced specific measures to support the local catering sector, said Ernesto Ottone Ramírez, Assistant Director-General for Culture of UNESCO, during a video connection.
The city is facing unprecedented development opportunities brought about by the Yangtze River Delta integration, the Grand Canal Cultural Belt and other national development plans. The convenient modern transportation, rich cultural heritage, strong sci-tech innovation, international and standardized business environment, and convenient living environment all make Yangzhou an ideal place to live, work and start businesses, said Xia Xinmin, Party secretary of Yangzhou.
Some delicacies in Yangzhou, East China's Jiangsu province. [Photo/WeChat account: yzs_lyj]
People enjoy hot springs in Yangzhou, East China's Jiangsu province. [Photo/WeChat account: yzs_lyj]