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During the Qingming Festival holiday and spring break, Yangzhou launched a rich lineup of cultural and tourism activities focused on boosting the spring economy, welcoming large numbers of visitors eager to enjoy the beautiful spring scenery and local customs.
The holiday market boomed. Yangzhou ranked among the top 20 popular destinations nationwide during the spring break on travel platform C-trip and made the top 10 during the Qingming Festival holiday on travel platform Mafengwo.
Visitors admire cherry blossoms lining Jianzhen Road in Yangzhou. [Photo/WeChat account: yzs_lyj]
With spring flowers in full bloom, flower viewing became a major draw. Cherry blossoms lining Jianzhen Roads and rapeseed flower fields alongside Gaoyou Lake attracted huge crowds.
The Slender West Lake is crowded with visitors. [Photo/WeChat account: yzs_lyj]
With various blooming flowers, the Slender West Lake scenic area was listed among the top 10 popular flower-viewing destinations on the Tongcheng tourism platform.
Children experience a local custom at Heyuan Garden. [Photo/WeChat account: yzs_lyj]
Additionally, the city designed 24 study tour routes for the spring break focusing on archaeology, canal art, traditional crafts, and textbook-inspired themes, attracting thousands of students and parents. For the Qingming Festival holiday, traditional customs such as wearing willow branches for blessings were well received at historic gardens.