As a highlight of Yangzhou's Spring Festival Consumption Season, the 2026 Spring Festival Flower Market will run from Feb 1 to March 4 at Hua Du Hui, featuring flower purchases, cultural activities, and leisurely entertainment.

Butterfly orchids on sale at Yangzhou's 2026 Spring Festival Flower Market. [Photo/WeChat account: yzs_lyj]
The market will be open from 9 am to 6 pm. It has two main areas. One is a 4,000-square-meter flower sales zone. Nearly 100 merchants will gather here, offering popular flowers such as butterfly orchids, perfect for home decor or gifting.

A variety of blossoms on display at the flower market. [Photo/WeChat account: yzs_lyj]
Adjacent to the sales area is a 500-sqm premium flower exhibition zone featuring around 1,000 pots of premium flowers.

Beautiful flowers are showcased at the market. [Photo/WeChat account: yzs_lyj]
The market will also include a one-stop shopping section for Spring Festival goods. A large floral-themed archway will be set up as a great spot for taking photos.
During the event, a series of cultural activities are scheduled for weekends and the first five days of Spring Festival, including a pet-friendly gathering on Feb 8, calligraphers writing blessings on Feb 14, traditional performances and family activities from Feb 17 to 21, and a Lantern Festival gathering on Feb 28.