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Cultural tourism organizations and enterprises in Yangzhou, Jiangsu province, attended the 2025 China International Travel Mart (CITM) in Haikou, Hainan province, from Dec 19 to 21.
Yangzhou's exquisite cultural creative products are showcased at the 2025 CITM. [Photo/WeChat account: yzs_lyj]
The Yangzhou exhibition area was bustling throughout the event.
Famous attractions such as Slender West Lake, Geyuan Garden, and Heyuan Garden, along with the city's signature tour routes, attracted much interest from visitors.
Specialties and cultural creative products from the city's counties and districts, such as Gaoyou's double yolk dusk eggs, Yizheng's adorable panda plush toys, Baoying's lotus root juice, and Guangling's antique folding fans, also proved especially popular.
Yangzhou's cultural tourism offerings are promoted at the 2025 CITM. [Photo/WeChat account: yzs_lyj]
A comprehensive promotion for Yangzhou's abundant cultural tourism offerings took the expo's main stage on Dec 20. It showcased the city's rich historic and cultural heritage, scenic landscapes, culinary delights, cozy hot springs, and meticulously designed winter tour routes.
Meanwhile, Yizheng Zaolinwan Tourism Resort hosted a similar event in the "Charm of Jiangsu" exhibition area.
Visitors pose with Yangzhou's panda plush toys at the 2025 CITM. [Photo/WeChat account: yzs_lyj]
During the event, city officials engaged in dialogues with over 10 enterprises, including TravelSky Technology and Haikou Tourism & Culture Group, on attracting investment and accelerating Yangzhou's development into an international cultural tourism destination.
The 2025 CITM marks the first high-level expo following the launch of the Hainan Free Trade Port's island-wide special customs operations. This year's fair drew over 1,000 travel traders and representatives from 101 countries and regions worldwide.
