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Yangzhou in Jiangsu province recently hosted a campaign marking China's 20th Cultural and Natural Heritage Day, which falls on June 14 every year, helping to integrate intangible cultural heritage (ICH) with sectors like tourism and education.
A host introduces some artifacts housed at Yangzhou Museum. [Photo/WeChat account: yzs_lyj]
During the campaign's launch event, a total of 38 ICH items were showcased, rules relevant with a prestigious national jade-carving competition were announced, and 1500 sets of textbooks introducing ICH treasures were donated to 10 primary and secondary schools in Yangzhou.
A Yangzhou storytelling performance is staged. [Photo/WeChat account: yzs_lyj]
Another highlight of the event were 10 curated tour routes showcasing traditional culture.
The route will immerse visitors in the unique charm of Yangzhou's rich heritage through hands-on experiences of traditional crafts, including lacquerware-making, jade-carving, and paper-cutting, as well as cultural spectacles like Yangzhou pinghua (storytelling in local dialect), Yangzhou ditty (an old-fashioned type of folk music), and elegant melodies of guqin (a seven-stringed zither).
An opera adapted from one story of Water Margin is performed. [Photo/WeChat account: yzs_lyj]
As one of the world-known historical and culture cities in China, Yangzhou boasts abundant heritage resources.
The city has rechecked 2,171 of its immovable cultural relics registered during the third national survey. It also attended the Forum on Building up China's Cultural Strength 2025 as one of four national exemplars in cultural heritage protection.
Yangzhou currently has four ICH items inscribed on the Representative List of Intangible Cultural Heritage of Humanity of UNESCO, 20 recognized as national-level, 110 as provincial-level, and 303 as municipal-level.
