Right line
Yangzhou's cultural tourism offerings wowed crowds at the 33rd Guangzhou International Travel Fair (GITF), a three-day event that kicked off in style at the Canton Fair Complex on May 15.
Cultural products inspired by Empress Xiao's crown are on offer at the Yangzhou booth. [Photo/WeChat account: yzs_lyj]
Cultural treasures showcased at the Yangzhou booth proved popular. Yangzhou's exquisite embroidery works drew crowds with their intricate needlework depicting flowers, birds, fish, insects, mountains, and waters. Meanwhile, the subtle fragrance of one traditional Chinese incense wafted through the air, adding a touch of ancient charm to the booth.
Elegant cultural and creative items were also a hit. Metal bookmarks, fridge magnets, and coasters, all inspired by the ornate crown of Empress Xiao, the wife of Emperor Yang Guang of Sui Dynasty (581-618), showcased a perfect blend of historical grandeur and modern chic. Postcards featuring 12 scenic spots along the Grand Canal and season-themed Chinese painting bookmarks showcased Yangzhou's history.
A host introduces the role of the Grand Canal's salt transportation in Yangzhou. [Photo/WeChat account: yzs_lyj]
In addition to the exhibits, vivid presentations on Yangzhou were given, complemented by stunning photos and videos.
From the picturesque lakeside scenery along Slender West Lake and unique artificial mountains in Geyuan Garden to the ancient Grand Canal, mouthwatering Huaiyang delicacies, and rich museum collections, Yangzhou's cultural charm left visitors deeply impressed.
"I'm absolutely fascinated by Yangzhou! Its cultural richness and timeless art are truly amazing. I must visit to experience the city's charm firsthand," one French visitor said.
The Yangzhou booth attracts GITF visitors.[Photo/WeChat account: yzs_lyj]
Yangzhou was honored as the "Most Popular Cultural Tourism Destination" at the fair. This prestigious accolade was not only a recognition of Yangzhou's many cultural tourism offerings but also an acknowledgment of the city's proactive engagement in international exchanges to enhance its city profile.