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The International Time-honored Brand Cultural Block, which is being renovated from the 486 Intangible Cultural Heritage Cluster Area, a treasure trove of Yangzhou's cultural resources, broke ground on May 12.
A rendering of the International Time-honored Brand Cultural Block. [Photo/yznews.cn]
Upon completion, the block will partner with Yangzhou Intangible Cultural Heritage Treasure Hall and an ICH cultural and creative park located on Gaungchumen Street to preserve and pass down traditions, delve into local culture, and foster international cultural exchanges.
With the aid of Digital Library of China, the block will be transformed into a cultural space reviving the bustling streetscape and dreamy nighttime spectacles of Yangzhou.
A rendering of the International Time-honored Brand Cultural Block. [Photo/yznews.cn]
In addition, the block will introduce a variety of new cultural intellectual properties such as the broadcasting base of China in the Classics, a well-known Chinese cultural program produced by China Central Television.
Backed by the Jiangsu time-honored brand industry investment fund, it aims to attract 40 time-honored brand enterprises from home and abroad, with many of them being the first of their kind in Yangzhou.
At that time, local popular Chinese century-old brands like Xiefuchun will compete alongside their international counterparts, fostering a deep cultural dialogue between global time-honored brands and Yangzhou.
A rendering of the International Time-honored Brand Cultural Block. [Photo/yznews.cn]