Yangzhou cultural tourism enterprises participated in the 13th Macao International Travel (Industry) Expo, which took place from April 25 to 27, displaying Yangzhou's cultural charm to global travelers.
A woman holds a paper-cutting from Yangzhou during the expo. [Photo/WeChat account: yzs_lyj]
During the event, the Yangzhou exhibition area captured much attention, particularly its interactive woodblock printing zone. After listening to the on-site introduction to the rich history and elaborate crafting processes of this traditional art form, visitors tried their hands at creating their own exquisite prints.
A tanci performance is staged during the expo. [Photo/WeChat account: yzs_lyj]
The China mainland exhibition area was bustling with spectacular cultural spectacles from Yangzhou. In a puppet show, under the deft hands of a master puppeteer, puppets' facial expressions underwent swift changes, leading to thunderous applause.
Afterward, a tanci (a traditional narrative form in the Yangzhou dialect) performance unfolded with melodious tunes and vivid storytelling, offering spectators a taste of Yangzhou's tranquility.
Two men hold puppets inspired by characters of Journey to the West, a Chinese literary classic. [Photo/WeChat account: yzs_lyj]
To boost its international tourism appeal, Yangzhou distributed travel experience vouchers to national travel agencies in key markets such as Japan, South Korea, and Malaysia.
At the same time, the city forged preliminary partnerships with the attending exhibitors from home and abroad, focusing on cross-border tourism product development, joint market expansion, and tourist exchange initiatives.